First Things First

1. Determine Your Target Phrases

Many Internet users use a combination of keywords in a keyword phrase when they are using search engines. Keywords are essentially intuitive terms people use to help find what they are looking for online. Think of the targeted words you type into search engines like Google or Yahoo! when looking for information.

Keywords can help identify not only what you do, but also where you do it. If you’re selling properties in the Greater Fort Myers area, make sure you add these specific keywords.

To find out the kind of keywords people are using to solicit Realtors in your area check out keyword tools like wordtracker.com or those offered when you subscribe to Google AdWords or Yahoo! Search Marketing pay-per-click accounts.