What Web Site Visitors Don’t See

4. Use Internal Coding and Meta Tags

Tag It

Make search engines take notice of your web site by using tags. These tags are not visible to the viewer but are recognized by search engines.

There are descriptive tags for title tag, Meta description tag, Meta keywords tag, header tags and image alt tags. The title tag is the most important because it shows up in search engine results and search engines place a premium on the keywords on web page titles.

• Include keywords but try to use them in a descriptive “sentence” that will entice readers to click to your site.
• Keep those lines of text to no more than 50 to 80 characters, including spaces.
• Keep non-descriptive words such as “and”, “an”, “the” to a minimum.
• Use unique descriptive title and description tags for each page.
• Use your most important keywords first and include plural versions; for example, vacation home and vacation homes.
• Don’t use keywords repeatedly. It’s typically a good idea not to use the same keyword more than once with the exception of the page title. You can sometimes use a keyword twice in titles.

Nobody Likes Spam

• Do not use multiple instances of the same tag: this is considered spamming.
• Don’t overdo Meta keywords, include only a couple of alternate spellings, and only use words that appear on your site.