Optimized? Now What?

Here are a couple of final ideas to increase your website’s visibility.

9. Submit Your Website

• Get established search engines to recognize your site in their directories.
• You can submit your Web site to search engines like Google, Yahoo!, MSN, AOL Search and Ask Jeeves. However, if you get listed on a directory (such as www.dmoz.org) or another Web site that is well ranked on the major search engines or directories, other search engine software crawlers will also find your site. This often works better than submitting your site directly to search engines.
• Submit your site to well-known search engine optimization services. For a small fee, these companies will review your site, optimize your content, submit your site to search engines, and monitor your site's progress.

10. Keep It Running Well

• Maintaining your site keeps your web site performing well in the online marketplace.
• Regularly update your web site to keep news and listings fresh.
• Add new content, especially to your home page, to keep both search engines and potential clients coming back.